9/5/2023 0 Comments Font vs typeface![]() When you select a font, you’re deciding which style of lettering will be used throughout your project.įor example, you would never use a sans-serif font for a headline, whereas you might use a serif font for a paragraph or subtitle. However, the difference between a font and a typeface is important because they serve very different purposes. This is because, in a very, very general way, they both refer to the same thing - the design of a single letter in a typeface. Font Vs Typefaceįont and typeface are often confused. On the other hand, if you want to emphasize a particular word or phrase, you may choose a bolder, larger font like Gotham. If you want to convey information quickly, you may opt for a simple, legible font like Helvetica Neue. Similarly, when choosing a typeface, you have to consider the purpose of the piece of text. You could build a house out of Legos using only Legos, but if you wanted to make something more sophisticated, you might need to add other pieces like bricks, windows, doors, roof tiles, etc. Monospaced means the same width across every character.Ī good way to think about typefaces is to imagine they’re the building blocks of text. ![]() Serif means it has little lines at the end of each character. ![]() The most common typefaces are serif, sans-Serif, cursive, and monospace. These include Open Sans, Roboto Slab, and Georgia. In the digital age, there are thousands of typefaces available on the web, including free ones from Google Fonts. The term ‘typeface’ was originally coined by the French printer Aldus Manutius who created the first modern typefaces in 15th century Venice. ![]() A typeface consists of all the characters (letters) in one font family. Typeface is the name given to a specific design of lettering. There are also many different ways in which we use typography: headlines, body copy, subheadings, captions, pull quotes, etc.Įach of these uses requires a different approach to selecting the right font. There are many different types of fonts available, such as serif, sans-serif, script, condensed, decorative, etc., each of which has its own unique characteristics. Typography is often used synonymously with “font selection,” but this is not always true. All of these styles offer unique characteristics, and the fonts in these families play a significant role in their symbolic meaning – making an impact on your final logo design.This includes things like font size, line length, leading, kerning, tracking, etc. There are thousands of free fonts available today, but most can be broken down into 5 broad categories, or “font families”, which are available when you use our logo maker tool. Each type of font comes with its own pros, cons, and psychological meaning, that should be taken into account when you create a logo. Peeling paint shows a home that’s neglected glossy, vibrant colors portray a home that is well taken care of.Īnd, like colors do for a house, fonts are used to elicit specific responses and create unique mental associations with a brand. You want to get it just right, because that new coat will refresh your home and tell your guests a lot about the people living inside. When you want to design a logo, choosing the right font is like picking the right color with which to paint your house.
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